As complementary and conventional medicine become increasingly integrated, consumers are viewing therapeutic massage as mainstream health care. Massage therapists are discovering a wide range of massage therapy practice management opportunities.
These opportunities require the development of sustainable business models for massage therapy practice. To ensure business stability, systems need to be in place which aid in practice implementation, including: Patient education, patient retention, patient recall, marketing, and email systems.
Use of these systems will ensure your practice grows and expands. A successful massage therapy practice requires marketing, educating current clients and reactivating those clients who no longer book appointments. Your website should have educational and downloadable materials and brochures on the health benefits of massage and the various types of massage therapy.
Your tracking system will supervise relevant practice management aspects. A marketing plan should be developed which effectively advertise any specialties you may have, such as sports massage or rehabilitation.
Your system should also incorporate the bookkeeping, paperwork and billing necessary to run your business smoothly. Your tracking and business support system allows you to focus on the practitioner-client relationship without distraction. To ensure financial viability, procedures and policies should be structured, such as fees, payment follow up, no show, and cancellation policies.
AMC’s Massage Therapy program includes classes in massage therapy practice management. Topics reviewed include marketing concepts and business strategies. Students learn effective public speaking and how to develop a networking and business plan.
Massage Therapy program students are prepared to holistically practice massage therapy in a variety of therapeutic environments within the industry. AMC graduates work in a wide array of settings, including: Private offices, hospitals, fitness centers, sports medicine facilities, airports, spas, physicians’ offices, cruise ships, clinics, and wellness centers. Self-employed massage therapists are one of the largest groups in this career field.
For information about Acupuncture & Massage College’s Oriental Medicine and Massage Therapy programs call Joe Calareso, Admissions Director, at (305) 595-9500.