A successful massage therapy practice requires you to become aware of what and where you want to be. Begin with visualization—write a paragraph that describes your ideal week, “I have 18 clients a week in my appointment book, each for a one-hour session. My clients value health awareness and what my massage therapy can do for their health. I have one new potential client calling weekly to inquire about my services.” Write another paragraph that outlines your definition of success.
Determine your client target markets and develop your business plan; review it weekly.
Assess where you are now in relation to where you would like to be, in terms of how many clients you see daily, weekly and monthly. Determine how many clients you need to see to become prosperous. Target clients that can afford to pay you what you need to make to earn a successful living. Pinpoint what solutions you offer to your clients and what benefits they receive from massage therapy.
Stay in close contact with your client base. Confirm appointments and call clients the day after their session to see if their health condition has improved. Send clients thank you notes, birthday and holiday cards and occasional discount certificates for services.
Improve your massage therapy practice website by making it more comprehensive. Your website should contain basic practice information, education, newsletter, gift certificate, and downloadable brochure pages while driving highly targeted traffic to your site. Site visitors should be able to subscribe to your newsletter.
Develop a client marketing kit that includes information about treatment costs, educational articles, cancellation and payment policies, your business card, and brochures. Make certain your kit clearly communicates who you are and what you do. Ask your clients for testimonials for your site and for brochures and flyers.
Do competitive market research about other massage therapists in your city. Contact them and request information about their services.
Develop a community referral network for your business by contacting practitioners and health-related businesses in the area and requesting mutual referrals. MD’s, orthopedic physicians, physical therapists, chiropractors, acupuncture physicians, homeopaths, naturopaths, health clubs, and yoga studios, among others are often willing to provide referrals.
Give free consultations.
Run holiday promotions emphasizing gift certificate sales.
Build your practice using free chair massage events. Have your business cards, newsletters, flyers, gift certificates, and your appointment book with you. Have a sign up list for your newsletter. Everyone is a potential client.
For information about Acupuncture & Massage College’s Oriental Medicine and Massage Therapy programs call Joe Calareso, Admissions Director, at (305) 595-9500.
How much does a massage unit cost? Do you think it´s possible to earn much money with it?
Great article on massage therapy. I think that this is a great profession!
Great Post!
Making money is not that hard really. It is good to read about ways to make money specifically in the Massage Therapy area.
The information you provide about how to grow your business is informative and relevant to small business.
It really does apply to any online business or even offline business.
Making money is about making sure your business is professional
Thanks for the information.
Regards
Joanna
I agree with most of your strategies, however I take issue with “freebies”. It has been my experience that free massages should be offered judiciously. Sometimes people see “free” as having “no value”. I feel there should be some exchange between the therapist and client, this will weed out the people that are just looking to take.
Perhaps fast-paced New York City where I practice at Much Kneaded Massage has more “get all you can for free” types than other areas.
One strategy that has worked well for me is to offer a “massage guarantee” when a client books their first massage. I tell the client, if within the first 15 of the session they decide I’m not the right therapist for them then they are welcome to say so. At that point we will amicably end the session at no charge. Not one person has ever ended their session within the massage gauarantee” time frame!
nice article there about massage therepay. you may not know my mother’s also have that job.
Great artical, my girlfriend is thinking about getting into this and has done the courses, now she is looking for costing ideas, if you could enlighten us that would be fantastic.
Thanks
That was a fun comment. Thanks for reading and for taking the time to leave word that you were here and got something from it.
Regarding to economy condition, being profitable won’t be those quick. Nevertheless thank you for the tricks!
I think the key is to retain the clients that you have. The cost of acquiring a new client is much steeper than retaining your old client.
I liked your article very useful to me. I will come back and read the article again
why is this guy even posting here? /\
Awesome work. I always find very unique posts here on your Blog.
been following your blog for some days now and i should say i am starting to like your post. and now how do i subscribe to your blog?
Confirm appointments in advance. Downtime not only means you’re not “making money” your actually losing money! Unfortunately, expenses don’t take a holiday.
I think its a good profession to get into, with a growing market. I just found this post looking for how much money massage therapists charge as I’ve been having terrible lower back pains recently, which just shows how popular they have become!
Your banners are obscuring your post, cant read half the content. Is this happening to anyone else?
Thanks for the information. My Wife has already contacted Joe Calareso
A great article on massage therapy.
I still don’t feel the affects on the web… real life – 100% affected
I’m always checking out neat ways to make money and this is a great post.
Thanks
Joe.
I’m always checking out neat ways to make money and this is a great post.
Thanks
Joe.
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Howdy there,Awesome blog dude! i am just Fed up with using RSS feeds and do you use twitter?so i can follow you there:D.
PS:Do you thought about putting video to the blog to keep the readers more entertained?I think it works.Best regards, Alexis Samuell
Great article. I have several friends that make a very nice living doing massage therapy. Good info for others that are on the fence. Thanks for the read.
hey,Excellent article dude! i’m Fed up with using RSS feeds and do you use twitter?so i can follow you there:D.
PS:Do you considered putting video to your blog to keep the readers more entertained?I think it works.Best regards, Sheldon Bourdeaux
Hi,
great artical. i woul like to know How much we get of money ? is it possible to earn much money with our posts in your blog?
Jose.
Hello,Superb blog post dude! i’m Tired of using RSS feeds and do you use twitter?so i can follow you there:D.
PS:Do you thought to be putting video to the web site to keep the visitors more entertained?I think it works.Kind regards, Nada Mumm
Hi, I just stumbled upon this site (again!) so this time I thought’d I’d say thanks for the awesome site! Keep up the good work.
I am looking to get in to internet marketing. can someone suggest a good program to get?
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I really delight understanding your article. I shall suggest your site to my facebook and twitter friends. Thank you for the particular post.
Thanks for the info. There’s really a lot of way to make money. Its up to you on how to find out.
Nice post. Thank you sir. Thanks for shared.
I have been following your blog for 3 days now and i should say i am starting to like your post and now, how do i subscribe to your blog?
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Great info on massage therapy. Can you tell me more on how much money We can make through it.
Compare the specs!
Great article!
My girlfriend, Ashley, is starting there in about a month (I think) and after being treated by some of your interns I know she’s in great hands. Another way to really market your practice is by using videos. Videos are great for a number of reasons… they give your patients or prospective patients a more in-depth look at who you are and are great for relationship building.
Plus, search engines like Google LOVE this kind of content.
Video marketing, when done right, is a really great way to market your clinic.
-Carlos
My sister got her massage liscense 7 years ago. She does a wonderful job. However she lives 400 miles away in Las Vegas, It’s a little far to go for a massage. So, I went to someone locally. While I was there she made repeated negative comments having to do with her live issues. People go to get a massage to feel better not listen to problems. I know most people practicing massage would not dream of doing this. But it is a good reminder to leave your problems at home and concentrate on the experience
business services that are quite promising,therepay massage and acupuncture now many people prefer alternative madicine.
Nice article anyway is it possible to make money from being Massage Therapist what about the images , just ask ? thanks anyway
Whoa, watch out i think i just found my new favorite blog|Very informative, I will def be back as i begin my next project!|Thanks, I will pass this info on to my classmates.|Good job, i must say its pretty hard to find good info on this.|Awesome post…if there were just more on the subject…I’d be a happy camper| Any other opinions on the subject?|What do you all think?|I wonder what others think about this|Honestly, I love the theme of your blog…good job|Cool theme where did you get it?| Can i bookmark this one?|Def headed off to dig this one|May i use some of this info in a powerpoint for my students at Mercy College?| Interesting…Honestlay what is your source though?| … Who would enjoy blogging along with me this topic for fun
My sister in law moved to California after she graduated at a local massage school. She got a job out there working only part time hours and made very good money doing it. She loves what she does and enjoys having great hours and a nice income. I also think that she’s better than a lot of other massage therapists which makes a big difference. She is always trying to refine her techniques and learn new methods of massage.
Ohhhh great way…The new way to make money.Cool ones…Now can you suggest me that is it profited to start this therapy in India.Because I belong to India and living here only.
this blog is just awesome! isnt it?
Hey, excellant post.