A successful massage therapy practice requires you to become aware of what and where you want to be. Begin with visualization—write a paragraph that describes your ideal week, “I have 18 clients a week in my appointment book, each for a one-hour session. My clients value health awareness and what my massage therapy can do for their health. I have one new potential client calling weekly to inquire about my services.” Write another paragraph that outlines your definition of success.
Determine your client target markets and develop your business plan; review it weekly.
Assess where you are now in relation to where you would like to be, in terms of how many clients you see daily, weekly and monthly. Determine how many clients you need to see to become prosperous. Target clients that can afford to pay you what you need to make to earn a successful living. Pinpoint what solutions you offer to your clients and what benefits they receive from massage therapy.
Stay in close contact with your client base. Confirm appointments and call clients the day after their session to see if their health condition has improved. Send clients thank you notes, birthday and holiday cards and occasional discount certificates for services.
Improve your massage therapy practice website by making it more comprehensive. Your website should contain basic practice information, education, newsletter, gift certificate, and downloadable brochure pages while driving highly targeted traffic to your site. Site visitors should be able to subscribe to your newsletter.
Develop a client marketing kit that includes information about treatment costs, educational articles, cancellation and payment policies, your business card, and brochures. Make certain your kit clearly communicates who you are and what you do. Ask your clients for testimonials for your site and for brochures and flyers.
Do competitive market research about other massage therapists in your city. Contact them and request information about their services.
Develop a community referral network for your business by contacting practitioners and health-related businesses in the area and requesting mutual referrals. MD’s, orthopedic physicians, physical therapists, chiropractors, acupuncture physicians, homeopaths, naturopaths, health clubs, and yoga studios, among others are often willing to provide referrals.
Give free consultations.
Run holiday promotions emphasizing gift certificate sales.
Build your practice using free chair massage events. Have your business cards, newsletters, flyers, gift certificates, and your appointment book with you. Have a sign up list for your newsletter. Everyone is a potential client.
For information about Acupuncture & Massage College’s Oriental Medicine and Massage Therapy programs call Joe Calareso, Admissions Director, at (305) 595-9500.
Nice article. Thanks for sharing this great info about massage therapy.
This is great information if you already are a massage therapist. A great book on how to learn how to be a massage therapist without going to an expensive school is found at the above website. You can learn how to be massage therapist at home.
regards
JR
Great article. Thank you for the valuable information.
Make Money Online in 2010
My wife started getting into this and is doing quite well with it, started out a bit slow at first bu now her business is booming, good with yours if you are considering it too.
My girlfriend’s mother was a massage therapist for a while. She was doing it as a part time job but a saw that she got the massage table and was really serious about perusing it. After a while she said that she can’t do it any more. She said that the work is physically demanding and that she wasn’t making as much as she has hoped she will. It all depends on how many clients you can do a day. She also had the benefit of having a downtown apartment so she didn’t have to rent a space. I think that some of your tips would have helped her out in her endeavor. I also think that 2 or 3 massage therapist should be involved in this together
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Other businesses may do well by incorporating these
strategies into their daily operations.
hmm. I am interested to become a massage therapist, what course should I take?
greeting cards from the hear would always be the best thing to give someone special~*.
my father is a massage therapist and this is a good paying job to and the job is easy “
As a Sports Massage Therapist my biggest problem is not getting clients but being able to service them all. I’m finding that the strain of massaging multiple clients per day is causing me to develop pain in my hands particullary my thumb. My Physiotherapist says I need to rest it and take on fewer clients!
Call and speak to the admissions director for more information: 305-595-9500
Innovative idea indeed. Though the concept is as simple as ” work and get paid”. Thanks.
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